CRAFT has been developing and producing functional clothing for strenuous endurance sports and demanding athletes since 1977. The specialist in technical sportswear was founded in Borås, Sweden - where the brand is still based today. CRAFT became known as a pioneer in functional underwear and is now one of the world's leading brands in the field of technical sportswear. In addition to functional underwear, CRAFT offers sophisticated clothing for cycling, running, cross-country skiing, training and outdoor sports. As a supplier to numerous national teams, teams and athletes, CRAFT benefits from the feedback from the athletes who are involved in product development.